Innovación social en la gestión del patrimonio cultural
una perspectiva napolitana
DOI:
https://doi.org/10.22199/issn.2452-5774-4639Palabras clave:
economía social, organización híbrida, creación de valor compartido, sostenibilidad organizacional, iniciativas abajo-arribaResumen
Italia tiene uno de los mayores patrimonios culturales del mundo, pero hoy en día este enfrenta una fuerte crisis en términos de gestión y recursos clave (económicos, humanos, financieros, etc.). El trabajo pretende contribuir a los estudios de innovación social enfocándose, a través de una aproximación centrada en las organizaciones híbridas, en el surgimiento de nuevos actores. Adicionalmente a la gestión pública y privada, la empresa social aplica una forma organizativa híbrida a la gestión del campo cultural, de manera eficiente y eficaz. La investigación da cuenta de que las empresas sociales observadas, en las que surge el emprendimiento social y el modelo de negocio innovador, juegan un papel activo a través de una actitud cooperativa y colaborativa y responden a necesidades tanto individuales como sociales. Se trata de un estudio preliminar que tiene como objetivo mostrar las iniciativas culturales realizadas por la empresa social que tienen impactos positivos, tanto sociales como económicos, en términos de desarrollo de la comunidad local y atracción turística.
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